Happy Halloween! Did you know that after Christmas, Halloween is the second-highest grossing commercial holiday of the year? Talk about a huge money-making and marketing opportunity.
For your business, Halloween is more than just a fun time and cool costumes. It’s a chance to take advantage of seasonal highs and market your company to potential consumers. So how can you get started? Check out these five Halloween marketing ideas for your small business.
1. Decorate in the spirit.
Part of the fun of Halloween is seeing all of the spooky decorations around the neighborhood and community. Even if your business doesn’t happen to sell Halloween costumes, you can still get in the spirit. Try marketing your business by showcasing a spooky-cool Halloween window display at your location.
Decorating for Halloween not only draws attention to your business, but it improves your brand image by showing your relatability and endearing fun qualities. Plus, don’t forget to get creative with some pumpkins!
2. Get spooky on social media.
Social media is already a free and easy way for your business to market your brand, but during Halloween season you can get really creative! Create some fun and scary graphics, designs and videos that promote your business through a Halloween lens. For example, “Our product is so great, it’s scary!”
You can even consider the idea of introducing a hashtag relevant to your business and Halloween. This allows followers to search the hashtag later on or use it themselves. For instance, #scarygreatproduct.
3. Host a Halloween contest.
Halloween is a great time to host a contest to promote your business. The contest can range from anything complex to extremely simple to plan, and can cover a variety of topics—costumes, food or pumpkin carving just to name a few. You can even host the contest at your physical location (i.e. painting pumpkins) or via social media (i.e. best spooky photograph submitted via hashtag).
A Halloween contest gets your business involved in the community and promotes your products or services through a family-friendly atmosphere.
4. Offer scary sales.
Even if your product or service has nothing to do with Halloween, you can still offer scary awesome sales to customers. Advertise your sales locally or through your own social media platforms to draw consumers in through your doors. Promotions are a great way to not only bring in new buyers, but also help build a base of consistent customers.
5. Trick-or-treat for your business.
Bring in business to your neighborhood by banding together with other companies to offer family-friendly trick-or-treating to local community members. Have a box of candy readily available with your company’s logo for children to take.
For a more personable approach, ask an employee to offer candy to customers for the evening. You can even consider attaching your business logo to every piece of candy, so your brand remains after the evening.
This Halloween, don’t let potential sales pass you by. Take advantage of the holiday by getting in the spooky spirit and marketing your business to potential consumers. The results may be so great they’ll scare you.